For Your Consideration (FYC) campaigns are promotional initiatives that highlight artists and releases ahead of Latin Grammy voting, designed to increase visibility among Recording Academy members and music industry voters.
Role:
FYC Campaign Creative Support
FYC Campaign Creative Support
Skills:
Paid Media Design · Graphic Design · Brand Identity · Digital Marketing · Cross-Team Collaboration
Programs: Adobe Photoshop, Adobe Illustrator
Paid Media Design · Graphic Design · Brand Identity · Digital Marketing · Cross-Team Collaboration
Programs: Adobe Photoshop, Adobe Illustrator
The Ask:
Support Universal Music Latino’s Latin Grammy “For Your Consideration” paid media campaign by designing static assets for major industry outlets that elevate artist visibility and reinforce UML’s brand identity.
Deliverables
Designed FYC graphics for Billboard, Variety, Hits Daily Double, LinkedIn, and Meta, ensuring each asset met award-campaign standards and aligned with the label’s visual voice. Worked closely with marketing and operations teams to ensure accurate formatting, timely delivery, and cohesive branding across platforms. This design support contributed to campaigns behind multiple Latin Grammy nominations, including four for Joaquina and Best New Artist for Annasofia.
