Spotify X SONY
Skills: Graphic Design, Marketing Strategy
The ask
Create a native advertisement that is able to successfully promote a product and blend well within the platform used. The target market segment for the SONY WH-1000XM4 Wireless Premium Noise Canceling Headphones is working, commuting, or music-oriented individuals.
Using the public playlist interface of spotify, I aimed to pair descriptive visuals that accurately portray a positive listening experience with SONY's product. The collaboration highlights how the attributes of each of the companies/services compliment one another.
Using the public playlist interface of spotify, I aimed to pair descriptive visuals that accurately portray a positive listening experience with SONY's product. The collaboration highlights how the attributes of each of the companies/services compliment one another.
Viscaya Museum & Garden
Skills: UIX Design, Website Building, Copywriting, Content Creation.
The ask
Create promotional material for a holistic experience in Vizcaya Museum and Gardens, located in the Coconut Grove area of Miami, Florida. The website emphasizes the cultural, natural, and historical importance of the site. It targets both locals and tourists in Florida that can learn more about its history and enjoy peaceful time outdoors. I also included external resources for people that wanted to get more involved in the community around Vizcaya.
Bagels and Noodles
Skills: Marketing Strategy, Copywriting, Client Services.
A content marketing strategy that highlights the rich history and menu that Bagels and noodles has to offer and assists the restaurant in forging long term relationship with their existing customers and expose themselves to the changing student population, expanding their clientele. The campaign suggests the establishment of a basic website for which later social media campaigns can be built upon considering the restaurant's lack of social media presence.
The plan includes a mock website with examples of features I would add as a practical asset to inform and connect with their customers. I also touch on the benefits that could come from having a social media presence given their average consumer.
My favorite feature was the “Taste Guide.” The taste guide groups menu items into 4 categories according to their prominent taste. The sections are Sweet, Savory, Salty, and Spicy. The purpose of the taste guide is to serve as a tool to combat potential unfamiliarity with any of the dishes. It ensures that customers can decode the menu to cater to their personal tastes.
