Universal Music Latino is the leading Latin music label under Universal Music Group, representing global artists across Latin pop, regional, urban, and crossover genres.
Position:
Label Operations Intern
Label Operations Intern
Skills:
Label Operations · Content Strategy · Social & Short-Form Creative · Campaign Asset Design · Artist Support · Production Coordination · Branding
Label Operations · Content Strategy · Social & Short-Form Creative · Campaign Asset Design · Artist Support · Production Coordination · Branding
During Summer 2025, I supported the marketing team through both creative and operational work. I assisted marketing pods with campaign planning, asset design, and content development for artist releases and events. I also helped execute label activations and collaborated across teams to keep timelines and creative needs aligned. My role focused on bridging creativity with structure, ensuring projects looked on-brand and supported the label’s long-term strategy.
The Social Media Rebrand
The Ask:
Develop a refreshed social media identity for Universal Music Latino that modernizes the label’s presence while preserving cultural authenticity, aligning with competitors like Sony Music Latin and Warner Music Latino, and meeting UMG’s global creative standards.
Deliverables:
Created a cohesive visual system with updated typography, bold color palettes, and refined logo treatments to establish a unified look across platforms. Designed content series centered on artist discovery, archival storytelling, and fan engagement to strengthen community connection and highlight the diversity of Latin music.
Intern Appreciation Week
The Ask:
Lead the Internship Appreciation Week social campaign for Universal Music Latino, celebrating intern culture through engaging digital content that reflects UMG’s collaborative environment and outstanding internship program.
Deliverables:
Managed content planning, scheduling, and rollout across social platforms while coordinating contributions from the full intern team to ensure cohesive messaging. Developed creative TikTok concepts and storytelling formats, ranging from intern introductions and takeovers to artist highlights and comedic content, to spotlight intern experiences in a fun, relatable way.
